Identify top claims in a matter of hours
Creating effective claims is an important part of your marketing communications strategy. With BuzzBack’s Claims Express, you can determine the most compelling claims for your product, concept, pack or ad.
Assess between 10-60 claims, messages, or benefits to identify those most likely to engage consumers and drive action.
Determine which of your claims are top scorers with our MaxDiff methodology, and use BuzzBack’s proprietary, interactive projective techniques to help you identify the most persuasive claims and how to improve them.
- MaxDiff Scoring of Claims
- Likes & Dislikes Text Highlighter
- Likes & Dislikes Word Cloud
- BuzzBack’s Thought Bubble Exercise
- Target Your Most Relevant Consumers
MaxDiff Scoring of Claims
Find out which claims are most likely to engage consumers and drive action.
Likes & Dislikes Text Highlighter
Identify which words & phrases of your claims are most and least motivating via the Text Highlighter exercise.
Likes & Dislikes Word Cloud
View key themes for word clouds for likes/dislikes among consumers’ verbatim responses to your best and worst performing claims.
BuzzBack’s Thought Bubble Exercise
Leverage BuzzBack’s Thought Bubble technique to uncover what consumers take away from your claims, providing direction on how to refine the language of your claims.
Target Your Most Relevant Consumers
Customize the demographic, category and brand questions to better target your most profitable consumers – identifying the claims most relevant to them.