BuzzBack Claims Express

Identify top claims in a matter of hours

Creating effective claims is an important part of your marketing communications strategy. With BuzzBack’s Claims Express, you can determine the most compelling claims for your product, concept, pack or ad.

Assess between 10-60 claims, messages, or benefits to identify those most likely to engage consumers and drive action.

Determine which of your claims are top scorers with our MaxDiff methodology, and use BuzzBack’s proprietary, interactive projective techniques to help you identify the most persuasive claims and how to improve them.

Product innovation
Countries available:
Australia, Brazil, Canada, Canada French, China, France, Germany, Indonesia, Italy, Japan, Mexico, Netherlands, Philippines, Russia, Spain, Thailand, Turkey, United Kingdom, United States
Pricing from:
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What's Included

  • MaxDiff Scoring of Claims
  • Likes & Dislikes Text Highlighter
  • Likes & Dislikes Word Cloud
  • BuzzBack’s Thought Bubble Exercise
  • Target Your Most Relevant Consumers

In Detail

MaxDiff Scoring of Claims

Find out which claims are most likely to engage consumers and drive action.

Likes & Dislikes Text Highlighter

Identify which words & phrases of your claims are most and least motivating via the Text Highlighter exercise.

Likes & Dislikes Word Cloud

View key themes for word clouds for likes/dislikes among consumers’ verbatim responses to your best and worst performing claims.

BuzzBack’s Thought Bubble Exercise

Leverage BuzzBack’s Thought Bubble technique to uncover what consumers take away from your claims, providing direction on how to refine the language of your claims.

Target Your Most Relevant Consumers

Customize the demographic, category and brand questions to better target your most profitable consumers – identifying the claims most relevant to them.

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