Favor It

You’ve got concepts, names, claims... We tell you which is consumers’ favorite

Get consumer insight on up to 20 ideas, ads, concepts or anything you like to find out which is the favourite.

Rank up to 20 ideas, ads or concepts and pin down the best candidate. Explore where each of your items was ranked and which one was most often the first choice.

Favorit gives you an answer to any of the following questions:

  1. Which is the best concept, product store material / packaging or advertisement?
  2. Which is the best logo for a single concept, idea or product?
  3. Which is the best name for a single concept, idea or product?
  4. What messages or claims work best for a single concept, idea or product?

Product innovation
Countries available:
Australia, Brazil, Canada, Canada French, China, Colombia, France, Germany, India, Indonesia, Ireland, Italy, Japan, Korea (South), Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, United Kingdom, United States, Vietnam
Pricing from:
Watch the setup tutorial Get Started

What's Included

  • Ranking Page
  • Golden Question
  • Heatmaps

In Detail

Ranking Page

Get a detailed view of how each of your items rank against each other to reveal your best and worst performers at a glance.

Golden Question

Drill down even further by adding the Golden Question that matters most to you. Choose from up to 20 existing and custom Attributes, or add our trademark Unique & Different, Relevance, Believable or Behaviour Change questions.


Heatmapping technology gives you detailed verbatim feedback so you can discover which elements of your item are driving performance.

Chat online

Get an instant answer.

Call ZappiStore

If you have a question, speak to a member of our team.