Evaluate and optimise print and outdoor ads in as few as 24 hours.

Know your static ads will deliver ROI before spending your media budget. Is your Print, OOH or Point of Sale ad strong enough to run? Find out quickly and at a low cost with LinkExpress, a creative evaluation solution that draws on Millward Brown’s validated framework of ad performance.

LinkExpress for Static provides a quick evaluation of how your print and outdoor ads will perform, and indications of why, in as few as 24 hours, so you can optimise your ads efficiently. Drawing on Kantar Millward Brown's validated framework of ad performance, LinkExpress for Static delivers the measures that matter for success, specifically an ad’s ability to attract and hold people’s attention, whether it is building the intended brand associations and the likelihood of it building predisposition for the brand in the short and long term.

Use LinkExpress for Static to:

  • Quickly understand the strength of your ad
  • See how your ad compares to competitors’ ads
  • Understand and optimise the creative performance of your ads.

Creative testing
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What's Included

  • Overall Summary
  • Engagement Summary
  • Brand Associations
  • Predisposition - Persuasion
  • Detailed Measure View

In Detail

Overall Summary

A simple, colour-coded snapshot of overall performance telling you in a single glance how each ad tested has performed versus norms on key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand. Diagnostics to understand what is driving and holding back engagement via verbatim likes and dislikes. Also shows which parts of the ad drew people’s attention.

Brand Associations

A read of how strongly the associations you want your ad to build will stick in people’s minds and diagnosed with an assessment of how well the ad is understood.

Predisposition - Persuasion

Understand how your ad is performing in the short term amongst different user groups and diagnose the performance by exploring how well the ad conveyed new, credible or believable information.

Detailed Measure View

A detailed look at every data point for every question asked, allowing a granular comparison of scores across all the ads you have tested.

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