- Overall Summary
- Engagement Summary
- Brand Associations
- Predisposition - Persuasion
- Detailed Measure View
A simple, colour-coded snapshot of overall performance telling you in a single glance how each ad tested has performed versus norms on key success metrics.
Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand.
A read of which of the associations you want your ad to build are being taken away.
Predisposition - Persuasion
If your ad is seeking short-term sales through persuasion, you can understand how your ad is performing amongst different user groups and understand what is driving or undermining persuasive power.
Detailed Measure View
A detailed look at every data point for every question asked, allowing a granular comparison of scores across all the ads you have tested.