Make the right campaign investment decisions faster
Which of your ads are performing best in market? How and why are people responding to them? Find out quickly and cost efficiently with AdNow, a solution based on Kantar Millward Brown’s validated ad performance framework. Specifically want help making these decisions?
- Should I continue with a campaign?
- Should I make adjustments to the mix?
- Should I develop a new campaign for the future?
- Which ads would be worth re-using?
- Which creative themes are worth developing further?
- Overall summary
- In-market effectiveness summary
- Brand Associations
- Predisposition - Persuasion
- Predisposition - Equity
- Detailed Measure view
A simple, colour-coded snapshot of performance, telling you in a single glance how each ad has performed versus norms across key success metrics.
In-market effectiveness summary
Measures to help you determine which of the ads in your campaign are most efficiently generating brand memories, being remembered and wearing out.
Measures to help you understand the creative impact of your ad: how well your ad captures people’s attention and how strongly it links to your brand.
Measures how strongly the associations you want your ad to build stick in people’s minds.
Predisposition - Persuasion
If your campaign is designed to drive short-term sales through persuasion, understand how your ad performed amongst different user groups
Predisposition - Equity
Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. AdNow tells you if your campaign has built meaningful and different associations for your brand.
Detailed Measure view
A detailed look at each data point for every question asked, allowing a granular comparison of scores across all the ads you’ve tested.