What's Included

  • Overall Summary
  • Engagement Summary
  • Observed Behavioural Metrics
  • Brand Associations
  • Predisposition - Persuasion
  • Predisposition - Equity
  • Detailed Measure View
  • Summary measures, available with Kantar Millward Brown Service

In Detail

Overall Summary

A simple, colour-coded snapshot of performance, showing you at a glance how each ad tested performed versus norms across key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand.

Observed Behavioural Metrics

Using ad-replacement technology we are able to show online video on a YouTube page and Facebook ads on a respondent’s Facebook page. We record how long respondents view the ads, did they like and share them, etc. to understand how much attention and engagement they can generate.

Brand Associations

Measure how strongly the associations you want your ad to build will stick in people’s minds.

Predisposition - Persuasion

If your ad is designed to drive short-term sales through persuasion, understand how the ad is performing among different user groups.

Predisposition - Equity

Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkNow tells you if your ad is building meaningful and different associations for your brand.

Detailed Measure View

A detailed look at each data point, for every question asked, provides a granular comparison of scores across all the ads you’ve tested.

Summary measures, available with Kantar Millward Brown Service

A summary report is provided with Kantar Millward Brown service that includes the validated Impact Score and, where norms allow, the Power Indicator providing an ad’s overall likely effectiveness.

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