Know if your digital creative is strong enough in as few as 6 hours
Know your digital ads will deliver ROI before spending your media budget. Is your online video, display ad, Facebook or mobile creative strong enough to run? Find out quickly and at a low cost with LinkNow, a creative evaluation solution that draws on Kantar Millward Brown’s validated framework of ad performance.
LinkNow predicts how well an ad will perform in market. Will it attract and hold people’s attention? Does it deliver messages that will build intended brand associations? What is the likelihood the ad will generate predisposition for the brand in the short and long term?
Use LinkNow from Kantar Millward Brown to evaluate a single ad or multiple executions to see which ad is strongest.
- Overall Summary
- Engagement Summary
- Observed Behavioural Metrics
- Brand Associations
- Predisposition - Persuasion
- Predisposition - Equity
- Detailed Measure View
- Summary measures, available with Kantar Millward Brown Service
A simple, colour-coded snapshot of performance, showing you at a glance how each ad tested performed versus norms across key success metrics.
Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand.
Observed Behavioural Metrics
Using ad-replacement technology we are able to show online video on a YouTube page and Facebook ads on a respondent’s Facebook page. We record how long respondents view the ads, did they like and share them, etc. to understand how much attention and engagement they can generate.
Measure how strongly the associations you want your ad to build will stick in people’s minds.
Predisposition - Persuasion
If your ad is designed to drive short-term sales through persuasion, understand how the ad is performing among different user groups.
Predisposition - Equity
Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkNow tells you if your ad is building meaningful and different associations for your brand.
Detailed Measure View
A detailed look at each data point, for every question asked, provides a granular comparison of scores across all the ads you’ve tested.
Summary measures, available with Kantar Millward Brown Service
A summary report is provided with Kantar Millward Brown service that includes the validated Impact Score and, where norms allow, the Power Indicator providing an ad’s overall likely effectiveness.