Measure emotional reactions to your static ads, visualise which areas were liked or disliked and understand why.Discover what consumers said about your creative - the good and the bad.Check messaging cut-through for your ad and evaluate its strength using our range of proprietary metrics, including our trademark Lovers and Haters score.
- Lovers & Haters Summary
- Likes & Dislikes Word Clouds
- Key Messages
- Emotional Comparison
- Emotional Engagement
- Key Measures
- Story Recall
- Key Word Clouds
- Custom Questions
Lovers & Haters Summary
Learn how many people loved, hated or were indifferent to areas of your idea.
Get detailed feedback on which areas of your creative respondents liked or disliked using our heatmap technology.
Likes & Dislikes Word Clouds
View consumers’ verbatim responses to what they liked and disliked about your ad.
Discover which key messages resonate with consumers after viewing your advert.
Quantify emotional reactions to your creative using respondents’ associations with our list of emoticons.
Track the most frequently occurring emotions against the strength of emotion felt.
Evaluate your creative against targeted metrics of enjoyment, purchase intent, relevance, likeability, uniqueness, brand feeling and linkage, claims believability and viral likelihood.
See what story consumers take away after seeing your ad through the story recall word clouds.
Key Word Clouds
Explore the key associations consumers made after viewing your creative.
Drill down even further by adding up to 3 single or multiple choice Custom Questions.