System1 Ad Testing

Feel more, buy more!

Feel more, buy more! Great emotional advertising makes brands famous. Emotional ads have greater effectiveness and efficiency, so measuring your ad’s emotional impact should be your top testing priority. System1 Ad Testing measures what people feel, how strongly they feel it, the reasons why and predicts likely commercial impact. System1 Research has made the Express version of its award-winning Ad Testing method available on ZappiStore, giving you a read on your ad’s effectiveness in hours.

If we feel nothing, we do nothing! Our emotional response guides our subsequent behaviour, so emotional measurement is at the heart of marketing. The award-winning FaceTrace® is System1 Research’s proprietary solution for emotional measurement. For System1 Ad Testing we turn FaceTrace® into a single score indicative of likely business effects: Emotion-into Action™. This score is benchmarked to our database to predict in market success, giving your ad a star score from 1 (below average) to 5 (rare, top of the database).

Creative testing
Countries available:
Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Singapore, Spain, Turkey, United Kingdom, United States
Pricing from:
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What's Included

  • 5-Star guide to likely business effects
  • Emotion-into Action™ score
  • Emotional profiles
  • Consumer verbatim, split by emotion

In Detail

5-Star guide to likely business effects

Simple star score clearly demonstrating the relative performance of your ad.

Emotion-into Action™ score

A single score indicative of likely business effects, benchmarked to a comprehensive database.

Emotional profiles

Find out what made your consumers happy, sad, angry, surprised and more.

Consumer verbatim, split by emotion

System1 Research's proprietary MindReader® technique adds richness by gathering respondents’ reasons for emotion – in their own authentic words, warts and all!

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