How do they feel...and why?
The only consumer answer you really need
If we feel nothing, we do nothing! Our emotional response guides our subsequent behaviour, so emotional measurement is at the heart of marketing. The award-winning FaceTrace® is System1 Research's proprietary solution for emotional measurement. It's based on the trailblazing work of Paul Ekman, who identified 7 universal emotions which underpin our decisions. FaceTrace® has universal application - it can and has been used to understand consumer reaction to just about anything: brands, commercials, new concepts and products, ideas and even celebrities and politicians! System1 Research's proprietary MindReader® technique adds richness by gathering respondents' reasons for emotion - with no coding needed because they can reinforce answers given by other respondents if they are in agreement.
- Ranking by emotional response
- Emotional profiles
- Overall Emotional Intensity scores per item tested
- Consumer verbatim, split by emotion
Ranking by emotional response
To give you guidance for progression we rank the items tested by their emotional profile.
Find out what made your consumers happy, sad, angry, surprised and more.
Overall Emotional Intensity scores per item tested
The strength of the score will depend on the nature of the stimulus and the sample. It can be useful to include a control to compare to.
Consumer verbatim, split by emotion
System1 Research's proprietary MindReader® technique adds richness by gathering respondents' reasons for emotion - in their own authentic words, warts and all!