Creative Test For Video

Get your best creative in market in as little as 6 hours

Track respondents’ second-by-second response to your video.

Measure emotional reactions to your creative, get open-ended feedback on which areas were liked or disliked and understand why.

Check messaging cut-through for your ad and evaluate its strength using our range of proprietary metrics, including our trademark Lovers and Haters score.

Category:
Creative testing
Countries available:
Argentina, Australia, Austria, Brazil, Canada, Canada French, Chile, China, Colombia, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Indonesia, Ireland, Italy, Japan, Latvia, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, United Kingdom, United States, United States - (Hispanic), Vietnam
Pricing from:
$2275
Watch the setup tutorial Get Started

What's Included

  • Lovers & Haters Summary
  • Second by Second Response
  • Likes & Dislikes Word Clouds
  • Key Messages
  • Emotional Comparison
  • Emotional Engagement
  • Key Measures
  • Story Recall
  • Key Word Clouds
  • Custom Questions

In Detail

Lovers & Haters Summary

Learn how many people loved, hated or were indifferent to areas of your idea.

Second by Second Response

See the breakdown of consumers’ frame-by-frame reaction as they rate your ad in real time.

Likes & Dislikes Word Clouds

View consumers’ verbatim responses to what they liked and disliked about your ad.

Key Messages

Discover which key messages resonate with consumers after viewing your advert.

Emotional Comparison

Quantify emotional reactions to your creative using respondents’ associations with our list of emoticons.

Emotional Engagement

Track the most frequently occurring emotions against the strength of emotion felt.

Key Measures

Evaluate your creative against targeted metrics of enjoyment, purchase intent, relevance, likeability, uniqueness, brand feeling and linkage, claims believability and viral likelihood.

Story Recall

See what story consumers take away after seeing your ad through the story recall word clouds.

Key Word Clouds

Explore the key associations consumers made after viewing your creative.

Custom Questions

Drill down even further by adding up to 3 single or multiple choice Custom Questions.

Chat online

Get an instant answer.

Call ZappiStore

If you have a question, speak to a member of our team.