Concept Test

Identify your strongest concepts in as little as 6 hours

Measure emotional reactions to your concept and get detailed feedback on which parts consumers liked and disliked and understand why.

Discover what consumers said about the concept - the good and the bad.

Check messaging cut-through for your concept and evaluate its strength using our range of proprietary metrics, including our trademark Lovers and Haters score.

Product innovation
Countries available:
Argentina, Australia, Austria, Brazil, Canada, Canada French, Chile, China, Colombia, Czech Republic, France, Germany, Greece, Hungary, Indonesia, Ireland, Italy, Japan, Korea (South), Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, United Kingdom, United States, United States - (Hispanic), Vietnam
Pricing from:
Watch the setup tutorial Get Started

What's Included

  • Lovers & Haters Summary
  • Heatmaps
  • Likes & Dislikes Word Clouds
  • Key Messages
  • Emotional Comparison
  • Emotional Engagement
  • Key Measures
  • Key Word Clouds
  • Ideas to make it better
  • Custom Questions

In Detail

Lovers & Haters Summary

Learn how many people loved, hated or were indifferent to areas of your idea.


Get detailed feedback on which areas of your concept respondents liked or disliked using our heatmap technology.

Likes & Dislikes Word Clouds

View consumers’ verbatim responses to what they liked and disliked about your concept.

Key Messages

Discover which key messages resonate with consumers after viewing your idea.

Emotional Comparison

Quantify emotional reactions to your concept using respondents’ associations with our list of emoticons.

Emotional Engagement

Track the most frequently occurring emotions against the strength of emotion felt.

Key Measures

Evaluate your concept against targeted metrics of enjoyment, purchase intent, relevance, likeability, uniqueness, brand feeling and linkage and claims believability.

Key Word Clouds

Explore the key associations consumers made after viewing your concept.

Ideas to make it better

Get detailed consumer suggestions on how to improve your concept.

Custom Questions

Drill down even further by adding up to 3 single or multiple choice Custom Questions.

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