Product Test

Get your winning products into market - fast

Evaluate your idea for a new product using our range of proprietary metrics, including our trademark Lovers and Haters score.

Measure emotional reactions to your product idea, get open-ended feedback on which areas were liked or disliked, and understand why.

See how your product scores across a number of key metrics, including Brand Feeling, Brand Linkage, Unique and Different, to predict likely in-market outcomes.

Product innovation, Pack testing
Countries available:
Argentina, Australia, Austria, Brazil, Canada, Canada French, Chile, China, Colombia, Czech Republic, France, Germany, Greece, Hungary, Indonesia, Ireland, Italy, Japan, Korea (South), Mexico, Netherlands, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, United Kingdom, United States, United States - (Hispanic)
Pricing from:
Watch the setup tutorial Get Started

What's Included

  • Lovers & Haters Summary
  • Heatmaps
  • Likes & Dislikes Word Clouds
  • Key Messages
  • Emotional Comparison
  • Emotional Engagement
  • Key Measures
  • Key Word Clouds
  • Ideas to make it better
  • Custom Questions

In Detail

Lovers & Haters Summary

Learn how many people loved, hated or were indifferent to areas of your product idea.


Get detailed feedback on which areas of your product respondents liked or disliked using our heatmap technology.

Likes & Dislikes Word Clouds

View consumers’ verbatim responses to what they liked and disliked about your product.

Key Messages

Discover which key messages resonate with consumers after viewing your product.

Emotional Comparison

Quantify emotional reactions to your product idea using respondents’ associations with our list of emoticons.

Emotional Engagement

Track the most frequently occurring emotions against the strength of emotion felt.

Key Measures

Evaluate your product against targeted metrics of enjoyment, purchase intent, relevance, likeability, uniqueness, brand feeling and linkage, claims believability and viral likelihood.

Key Word Clouds

Explore the key associations consumers made after viewing your product idea.

Ideas to make it better

Get detailed consumer suggestions on how to improve your product.

Custom Questions

Drill down even further by adding up to 3 single or multiple choice Custom Questions.

Chat online

Get an instant answer.

Call ZappiStore

If you have a question, speak to a member of our team.