As an agency we really need quick feedback as we develop our advertising. This is an important tool to bring consumers into the heart of our process.
- Claude Silver, Head of Strategy, Publicis London -
In instances where we want quick consumer feedback on advertising we have found ZappiStore to be very useful.
- Martin Lay, Head of Vauxhall Brand, Vauxhall Motors -
Budgets don’t allow us to do full quantitative pre-testing for every ad and feedback from our brand tracking takes a while, so the ZappiStore tool is a quick and effective way to access consumer responses.
- Claudia Strauss, Head of Insight, Burton’s Biscuit -
ZappiStore makes it possible for us to get actionable insights at an affordable price. Traditional market research is just not an option because of the cost barrier. Zappi’s scope of research was great and covered all key areas we wanted feedback on, including how we should price the product.
- Gill Hayward, Founder, Yuuworld -
We had some interesting concepts to test amongst women in the US. The ability to turn this around in under a day is amazing.
- Simon Woolf, Planner, Pernod Ricard -