Make Better
Decisions

Zappi is the world’s most powerful automated consumer insights platform.

We help global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts.

Zappi puts the consumers at the heart of all your business decisions and eliminates risk.

Industry-leading Methodologies

Zappi uses expert-led methodology to solve business questions for brands. Zappi has joined with leading research providers to automate their best-in-class methodologies and deliver validated results in hours. A quality output delivered faster than before.

Trusted by Brands Like Yours

Our expanding client base includes some of the most prominent Fortune 500 companies. Our mission is to help our clients build more effective brands, produce stronger products, and develop the ability to adapt in ever-changing markets.

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Test Product and Advertising Ideas at All Development Stages

Product Development

Test and learn at each stage of the product development cycle, from early-stage concept and design, to packaging, price, and validation.

White Space
Identify gaps in the market, find opportunities and predict future trends

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Idea Screening
Know if your ideas will work with validated methods

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Pricing
Determine optimal product pricing

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Positioning
Optimize your product's positioning to match consumer sentiment

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Naming
Cultivate a successful product name with rules of social psychology

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Packaging
Evaluate and optimise product packaging

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Validation
Estimate the success potential of your product in market

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Optimization
Find strengths, weaknesses and new approaches

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Advertising

Test advertising from ideation to execution, including in-market tracking. Learn how to drive business growth, build your brand, and encourage engagement.

Big Ideas
Validate early stage campaign ideas

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Refine Elements
Find the most effective statements and visual cues

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Animatic
Improve early stage animatics and ad concepts

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Rough
Steer optimizations for the final creative

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Finished
Validate if your creative will drive ROI

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In-market
Measure in-market performance and optimize creative on the fly

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What They Say About Us

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Make Better Decisions, Quickly

Talk to a research consultant now and get started today.

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