Advertising

Do your ads work as hard as they should? Will your latest TV ad translate well to Facebook? Harmonize your whole campaign before going public by using this suite of tools, built for rigorous performance testing pre-launch.

Test advertising from ideation to execution, including in-market tracking. Learn how to drive business growth, build your brand, and encourage engagement.

Big Ideas
Validate early stage campaign ideas

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Refine Elements
Find the most effective statements and visual cues

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Animatic
Improve early stage animatics and ad concepts

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Rough
Steer optimizations for the final creative

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Finished
Validate if your creative will drive ROI

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In-market
Measure in-market performance and optimize creative on the fly

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Featured Examples

  • Zappi's suite of tools are mainstays in this category with test variants specializing in creatives for TV, Audio, and Static, as well as in-market testing using AdPulse
  • Other methodologies include System1’s Ad Testing tool

Zappi allows me to be more agile and responsive to my stakeholder partners, and deliver at the true pace of business. The solution offered by Zappi requires less time and money than more traditional approaches, which allowed me to provide greater value as an Insights partner.

Megan Harris

Megan Harris

Consumer Insights Lead, Hershey Canada