How Zappi Works

Zappi is built for marketers and insights professionals who respect the voice of their consumers as the most influential part of their decision-making process.


the effectiveness of their brands and creatives


their campaign performance in real-time


which product ideas and varieties are most competitive


Our Platform

  • Automates the collection and modeling of data using proven market research methodologies, from audience configuration to reporting, allowing for effortless scale
  • Understands data at a semantic level to drive meaningful results and analysis in real-time
  • Delivers expert insights via an intuitive interface so that analysis is never lost and its value is compounded over time
  • Learns your business goals, growing smarter and more strategic over time

Marketing Benefits

  • Test throughout the entire creative process: during ideas development to in-market testing
  • Choose the right tools, methodologies, target audiences, and sample sizes with ease
  • Learn more on a platform that predicts outcomes and grows smarter the more you use it
  • View your team’s results, agencies, and partners all in one place to understand your insights on a global scale
  • Access your results via an easy-to-use reporting interface

Insights Benefits

  • Generate consumer insights in real-time to fuel better research and development, brand, and advertising decisions
  • Move away from scorecards; free yourself from waiting weeks for actionable data
  • Use proven methods: MARC, Consensus Point, Buzzback, System 1, TNS, and more
  • Leverage insights at a fraction of the cost and without sacrificing quality
  • Tag and remodel data to help generate predictive insights

Schedule a Meeting

See why Fortune 100 brands in over 35 countries have joined the insights revolution with Zappi.

We believe that insightful human expertise combined with robust, versatile data, gives us the power to solve clients’ long-term strategic pain points. This is the life-changing difference between dumb and smart data.

Steve Phillips

Steve Phillips

Zappi CEO

Path 5 Copy

Zappi makes the impossible, possible.

All-in-one platform.

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