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How to be an insights transformation superstar

What are the skills insights professionals of the future need to succeed? And as you’re staffing and training your team, what are the skills you should be looking for? Here's Julio Franco’s, Chief Customer Officer at Zappi, six skillsets your team needs to flourish in the new age of insights.

Skills insights professionals of the future need to succeed

The skills insights professionals need to succeed in the future

Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.

Putting foresight on the map

FOMO and new products: Why parity is not enough

What insurance advertising is getting right

What insurance advertising is getting right (and what banking could do better)

We'll be at MRS London

Meet Zappi at Shoptalk

How to be the boss you wish you’d had

Zappi at Quirks Chicago

How to get the CEO to give a sh*t about insights

Innovating for the future

Latest list of insights job titles

Crash course in consumer market research

AdMiration feature: Dove's “The Code: A Dove Film”

Inspiration / Blog signup

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Each month we share the latest thinking from insights leaders and Zappi experts, open roles that might interest you, and maybe even a chart or two for all you data nerds out there.

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